The single minded message for each card:
TRAVELER CARD
With No Annual Fee, get travel rewards your way with the no-fee Traveler card.PREMIER CARD
If you love travel rewards and memorable stays at IHG® Hotels & Resorts, get more of them to travel your way with the Premier card.PREMIER BUSINESS CARD
The Premier Business card lets you turn your small-business spend into travel rewards you can use your way—in the way that works best for you.3 Campaigns across 3 credit cards: Traveler, Premier, and Premier Business.
Campaign: Work Your Rewards
Campaign: Feel Free
Campaign: Choose your way
Creative spans across paid media: Banner sizes (300x250, 300x600, 160x600, 320x50, 728x90, 900x250) Native Ad Partners like Uber, Kargo, Condé Nast, Pinterest OLV's and more. Above are the OLV's where you can see the general work that was tailored across platforms. Art direction: While the family of cards have the same font, they have their own distinct look, using brand colors. Also, imagery is selected based on data insights. Traveler card customers love pool/beach scenery and prefer more domestic locations. Premier customers prefer to see luxurious interiors such as lobbies, and business customers prefer to see international pool/beach properties–not conference rooms. The brand bar quickly lets customers get a peek of the diverse brand portfolio. The end screen drives a CTA to the offer.

Banner Ad Examples

This retention campaign speaks to Small Business owners, who do not qualify for a personal banker. The goal is to reinforce clients' decision to bank with Chase and give plenty of reasons to stay. The execution is an all encompassing landing page—it supports ongoing digital efforts that makes clients feel they are at the right place, for flexibility, security, and growth, all in one platform.

• View Live Website

Extending the Rewarded campaign with imagery, color, iconography, design elements and more—for print banners, brochures, seat cards, and Flight-attendant new-hire reference cards.

Co-branded Digital auto booklet that showcases special limited-time offers exclusively for Chase customers. This is a unified layout satisfying brand guidelines from each auto maker and Chase.

Strategy
Chase IHG is speaking to the finance and travel communities on tiktok. We want to promote the “no annual fee’ traveler card and its key benefits. We do so, by leveraging evergreen tiktok trends into our concepts.

Final Video POV 4th Night Free

Final Video How it Feels

Preproduction

Scouting + Logistics

Production

Day of Shoot—BTS

Post Production

Art direction and video post production for Olympya, a motherhood wellness app. ~100+ assets that required video editing, light motion graphics, color correction and more.

Social videos for the multi-cultural division of L'oreal. Hair product brands include Dark and Lovely and Amla Legend.

Social video for Polaris X Latinas Poderosas: International Female Ride Day. Shot on iphone, edited and graded in Davinci Resolve.

MISC.

Impromptu Social video for Pro Skater Air Damon. 15K+ views. Shot on BMPCC4K, edited and graded in Davinci Resolve. The edit utilizes speed ramping to really add detail to each stunt. It shows not just the successful stunts but also the falls—to bring out Air Damons personality, in which he turns to a young fan and says "It's ok if you fall, as long as you get up to try again". Wrangling the crowd, I encouraged them to cheer for each stunt and then in post, added practical sound effects like an outside crowd cheering to control the amount of cheering for each moment. The gold skates symbolize subculture, hiphop, and is associated with gold chains. It was important this did not get lost in the light colored pavement so for the grade, Teal was added in the shadows to make the gold skates pop.

Resume

Sergio is an LA-based creative who launched his career in New York after being a finalist in an Ogilvy advertising pitch competition. With over a decade of agency experience, he has grown through roles at prestigious firms including Night Agency, Digitas, Saatchi & Saatchi, Havas Lynx, CDM, L'Oreal, Cashmere Agency, Vayner Media, and Quigley Simpson.

Concepts, Strategic art direction, Hands on in Adobe Photoshop, Illustrator, After Effects, InDesign, Sketch, Figma, Keynote, Pragmatic client skills, Team management chops.

Profile
+18 years digital experience with an emphasis on branding and advertising.High level concept work, client skills and management chops.Work Experience
Quigley Simpson, LA, Associate Creative Director, Dec 2018–Present
HBO Latino + Latinas Poderosas, Freelance Associate Creative Director, 2021
Nike Valient Labs + Word Agency, Freelance Associate Creative Director, 2020
Davis Elen; GreatCall, Freelance Senior Art Director, 2018
Vayner Media; BluPrint, Freelance Senior Art Director, 2018
Cashmere Agency; Freelance Senior Art Director, 2018
Cline Davis & Mann, Art Supervisor, 2015–2018
L'Oréal, Freelance Senior Art Director, January 2014 – April 2017
HAVAS LYNX, Art Director, November 2012 – 2015
Euro RSCG 4D, Art Director, May 2010 – October 2012
Saatchi & Saatchi Wellness, Copywriter, July 2009 – October 2009
Digitas, Freelance Copywriter, August 2008 – September 2008
The Brooklyn Brothers, Freelance Copywriter, August 2008 – August 2008

Honors
Finalist, Radio Mercury Awards 2014. "Tiger Balm - IT Guy"
Finalist, Ogilvy One’s World’s Greatest Salesperson. "Feng Shui Brick"

Volunteer Experience & Causes
West Side High school, 2016 – 2017
HealthClass.org, Art Director, July 2013 – September 2013
One Young World, Ambassador, November 2011 – Present

Education
Koppett & Company, Presentation Skills Training, 2014Ad house, Campaigns, Social, Digital Extensions, 2013 – 2014
School of Visual Arts, BFA, Advertising, 2002 – 2006Certificate
–DaVinci Resolve Training
–After Effects Social Tech, Lynda.com, 2017Technical
Adobe CC (Photoshop, Illustrator, InDesign, Premiere, After Effects) Sketch, Figma, Davinci Resolve, Microsoft Office, HTML & CSS, Photo/Video Digital Cameras

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